Mix Public Relations
Mix PR delivers expert public relations and communication services. Its speciality? Health and medicine.
Sorting out the issues. Health and medical issues are often complex, and directly linked to politics, so stakeholders in various sectors need the right expertise to help them sort things out.
Dealing with business- and operations-critical issues requires know-how. Mix PR consultants have extensive experience in Sweden’s health and medical care system and a wide range of PR and communication skills. Its consultants understand Swedish policy, and its medical and scientific writers and translators can quickly transform complicated information into easy-to-understand concepts for many varying target groups.
Stakeholders and therapy areas. These and other organisations commission Mix PR services: pharma and med-tech companies, academic institutions, hospitals, non-profit organisations, physician and patient associations, and state-owned companies. Its consultants work with these and other therapy areas: diabetes, pulmonary disease, oncology, vaccines, cardiovascular diseases, and self-care.
Solid media relations. Mix PR personnel have extensive journalistic work experience, which explains why the company is renowned for its solid relationships with many media representatives. The company’s employees cooperate with key editorial desk and press room staff; plan and implement press conferences and media training sessions; develop press kits and other materials; and monitor news about clients and sectors.
Media exposure: necessary or unnecessary? The purpose of public affairs activities is to influence and convince. Who sets the agenda? What stories do we want to tell? How can you link what you have to say to Swedish pragmatism and perspectives on openness, quality, and human rights such as justice and equal opportunity? Sometimes media exposure is necessary for achieving desirable results and for building opinion – and sometimes totally unnecessary. Mix PR experts provide strategic advice on publicity and persuasion – the necessary and the unnecessary.
Crisis management. The Mix PR staff has many years of crisis communication experience. The company’s consultants identify controversial issues, develop crisis communication manuals, implement emergency communication drills, and facilitate message training. Most important of all: Mix PR is there for you – providing hands-on advice during emergencies.
Images: boosting news value. Communicating with images is becoming increasingly crucial, and the presence of moving images on the web had quadrupled in recent years. When seven out of ten Swedish journalists say that images are significant for news value, then it’s obvious what’s needed for all operations that wish to communicate via various media channels. Mix PR consultants help companies and organisations with all aspects of communication with images.
Conferences, conventions, meetings. Another area of expertise: professional conferences and conventions – particularly medical and scientific. The company’s experience ranges from developing documentation to monitoring, interviewing, and reporting during and after these events. Mix PR consultants understand the academic world – inside and out. They understand stakeholders’ realities and account for them during reporting. That’s why Mix PR can assist with planning and implementation or managing contacts with the press.
Approach. Five golden rules form the foundation of Mix PR’s working methods:
1. Confidentiality for all who commission the company
2. Openness when meeting with journalists and politicians
3. High availability and always at least two consultants involved in each assignment
4. Exclusivity contracts – never take on a competing client/assignment
5. Work with a large network of various experts
Contact
Gitte Strindlund
Phone + 46 768 67 50 55
Email: gitte.strindlund@mix-pr.se